1 Introduction
The development of society has promoted the rapid progress of science and technology, especially the emergence of information technology, Internet technology is widely used in different fields and industries, thus bringing great promotion to enterprises, and more effective development of enterprises, not only allows consumers to buy the products they want at home without leaving home, and go out shopping without the trouble of carrying cash, using online payment can The use of online payment can be used to purchase products. The emergence of the “Internet +”, so that China’s international trade to get rapid development.
Of course, this requires international trade personnel with a certain ability to work, in order to make the better development of international trade, the need for continuous reform and innovation, so as to adapt to the development needs of contemporary society. China is a developing country, in terms of the current development situation, the effective use of Internet technology, the innovation of international trade in China is of great significance, but also the effective measures of the innovation path of international trade [1].
2 “Internet +” and the meaning of international trade
① Many people know a lot about the Internet, but do not know what the concept of “Internet +” is, in fact, “Internet +” is based on the Internet, its innovation. Because of the development of the economic era, there are constant changes, which undoubtedly brings great development space to different fields of industry, and provides the corresponding network platform, which is also a new situation under the development of Internet technology, whether for enterprises, or the development of enterprise production has a very important significance. “Internet +” based on cloud computing, Internet of things, big data, the development of modern information technology manufacturing industry has brought a great promotion, more so the development of new industries continue to grow, so that new industries are constantly born, to provide favorable conditions for public entrepreneurship, so that the Internet innovation platform for enterprises in the continuous increase.
For example, we are familiar with Taobao, micro-business, etc. This is very critical to the development of industrial economy, and is the driving force to move forward, so that China’s national economy to get comprehensive development. The advent of “Internet +”, so that Internet finance and e-commerce to get effective development, the development of international trade has entered a new era, especially to the traditional enterprise production model has brought a great impact, so that transaction costs have been effectively reduced, but also to promote the healthy growth of international trade in China.
②International trade is the international transfer of goods for labor services under usual circumstances, and this trade consists of import and export, which requires buyers and sellers to undertake corresponding obligations together and has a direct impact on the price of goods.
For example, we are familiar with the Apple cell phone, generally in the duty-free store for the purchase of Apple cell phone, the price is relatively cheap, we are familiar with the BMW car, if bought directly in Germany is much cheaper than the domestic purchase.
3 Problems of international trade under the background of “Internet+”
The emergence of “Internet+”, especially to the international trade has brought a great impact, but also a business reform, the biggest difference between the network and the entity is its virtual nature, therefore, “Internet+” in the development process of business, there are certain advantages, more There are certain shortcomings.
The development of the industry has brought new technologies, but also problems in terms of security risks. The “Internet+” transactions are conducted on e-commerce platforms, where consumers buy products and pay for them.
Some illegal elements have taken advantage of the virtual nature of the Internet to commit fraud on the Internet. Once consumers have purchased goods on the platform, they never receive them, and some illegal elements even send consumers a link to the Internet, and when they click on the link, their money disappears from their bank. It can be said that in the promotion of “Internet+”, the problem of security risks must be solved in time, and the relevant laws and regulations must be strengthened and improved to protect the rights and interests of consumers.
The “Internet+” not only brings great promotion to the development of different fields and industries, but also allows the effective development of Internet information technology, and the development speed is very fast, in such a background, making more and more enterprises, the urgent need to recruit high-end talents in the Internet, however, the current situation in China, such a Of course, in the process of “Internet +” international trade development, there are certain problems in governance, developed countries restrict developing countries and backward countries, especially many developed countries are bent on the pursuit of their own interests, to the development of international trade development of developing and backward countries has brought a great blow.
It can be said that the birth of network information technology brings new opportunities for enterprises at the same time, but also has a great challenge, it promotes the rapid development of economic globalization, but also brings great challenges to the micro-enterprises, especially these micro-enterprises in international trade without the corresponding advantages, capital is not sufficient, so that these enterprises in information technology is still in the backward level, more in the competitive strength is very limited. Therefore, in order to enable the country to better development, for the network technology talent should focus on training, to promote the sustainable development of international trade.
4 “Internet +” background of the innovation path of international trade
It can be said that the “Internet +” innovation of international trade has a very important significance. The wide application of network technology not only brings great influence to the production of international trade, but also promotes the rapid development of enterprises. The early financial crisis brought great challenges to the economies of different countries, and also brought certain impacts, causing the global economy to be affected, in order to enable the effective development of the domestic economy.
Therefore, the emergence of trade protectionism, set trade barriers are also increasing requirements, with the “Internet +”, international trade has changed, but also a turnaround. For example, the cosmetics of some other countries are better than the domestic ones, and through the use of Internet technology, consumers do not need to go abroad and can directly buy the products they want on the Internet.
Of course, the main problem of purchasing goods from different countries is the transportation problem, and the continuous improvement of the transportation network is more conducive to the healthy development of international trade, which requires the continuous improvement of the cross-border business platform, which is also a new business model born under the background of “Internet+”, providing a new way for the development of international trade. The development of international trade provides a new direction.
The training of innovative talents is necessary to meet the development needs of contemporary society, and the innovation of marketing methods and the expansion of the horizons of global trade make people’s industrial thinking less traditional. As a company, it should make a reasonable development of marketing strategy according to its own situation and the form of international trade, so as to adapt to the contemporary international market.
5 Conclusion
The era of “Internet? Internet +” era has greatly changed people’s lives, especially in international trade, it has brought a great promotion to its development, but also to provide a new business model, in order to better development of enterprises, we must effectively solve the current problems faced, and the form of international trade innovation and reform, so as to compete in the international market To gain a foothold in the competitive international market. To make people realize that the “Internet +” is very important to the development of international trade, should make full use of the Internet technology, so that the effective development of enterprises.