At present, mankind has entered the information society, the main feature of the information era is the network of e-commerce activities, the emergence and rise of e-commerce has greatly affected international trade, showing the development trend of networking. E-commerce as a new business model, its emergence can achieve the transfer of information between the two sides, reducing the consumption of people, property and time. The current e-commerce in international trade has a very wide range of applications, and has become an important means of international trade transactions.
The impact of electronic commerce on international trade
(A) changes in the subject of the transaction
International trade, e-commerce is an extremely important form of transaction, can further promote the development of virtual economy progress, international trade transactions between the two sides is not only large international enterprises, companies, small and medium-sized enterprises also have more room for development, the emergence of e-commerce can make the cost of enterprise management expenses can be reduced.
For example, transportation and communication costs, improve the utilization rate of human resources, reduce labor costs, reduce the ordering and communication costs between supply and demand sides, and achieve network communication on the basis of ensuring the needs of both supply and demand sides, and the ordering process can use the network to put forward their needs, without the need for mass production and booking, which can reduce the impact of economies of scale, and reduce the costs of small and medium-sized enterprises. In the international trade transactions, competition, to enable them to occupy an advantageous position in the international trade plays an important role.
(B) reduce the cost of international trade operations
The emergence of e-commerce makes international trade a new way of transaction, enterprises can interact and communicate with customers around the world online through the network, which can greatly reduce the operating costs of enterprises and create greater profit margins for enterprises. With the help of e-commerce mode, enterprises can purchase raw materials all over the world, which can provide diversified channels for enterprises to purchase goods and select materials with good quality and low price through price comparison, thus reducing the cost of enterprises.
In the traditional international market operation, enterprises need to have sufficient capital and manpower for production and operation, so as to actively expand overseas, the application of e-commerce mode can better reduce the cost of enterprises, improve the quality of production and after-sales service based on e-commerce mode, and improve customer satisfaction.
(C) the impact of international trade marketing methods
Under the e-commerce mode, enterprises have their own websites, use the websites to introduce and promote the products of enterprises, and publish them to the network and well-known websites, strengthen the advertising, further expand the scope of publicity, so that the users of the Internet can receive the information transmitted and promoted to achieve the desired effect, and at the same time reduce the cost of expenditure, realize diversified promotional means through the network, and attract more consumers.
The company’s website needs to clearly put forward the company’s products and prices, so that it can accurately grasp the products and price changes of competitors in the world, make timely adjustments to its own actual situation, and adopt an effective price strategy to meet the needs of the market. E-commerce can also achieve direct communication between producers and consumers, so that consumers have a comprehensive understanding of product production, sales, etc., reduce the function of intermediaries and reduce costs.
(D) change the form of trade management and supervision
The transaction mechanism of e-commerce is interactive network operation, using the network to achieve the connection of the world economy, each country can set up products and resources through the network to achieve its optimum, and promote the progress of various industries in the world through the enterprise upgrading mechanism to better promote economic development.
This form of international trade can break the one-way logistics operation pattern and achieve a good business management model, relying on logistics, to achieve the effective flow of funds, the core is the flow of information, and the main body of the transaction is the commercial flow. The production and operation process, network information can provide multi-faceted and comprehensive interactive commerce services to the two sides of international trade. The management process requires the use of networked management methods as well as equipment to enable the government to increase the importance of e-commerce and place it in an important position of economic development.
Strategies for the development of e-commerce in international trade
(1) create a good environment
After the construction of e-commerce project, it is also necessary to further coordinate the relationship between the e-commerce platform and relevant departments to make them cooperate more effectively, improve the level of national economic management of international trade as well as services, and establish a perfect e-government system by drawing on the experience of foreign economic and trade development.
The government should establish a special e-commerce management department with professional staff, and the management staff needs to clarify their responsibilities. In the development of e-commerce trade, the government should give full play to its driving force, formulate a perfect and standardized international trade management system according to the actual situation of domestic and international trade development, strengthen the information exchange between e-commerce and enterprises, and introduce preferential policies to lay the foundation for the development of e-commerce.
(2) Sound laws and regulations
The development of e-commerce needs to have a perfect network transaction management system as a guarantee, and clean up the false products in the transaction. Strengthen the enforcement of laws, combined with the international network security law and the management system of import and export trade of each country, to exclude the content incompatible with e-commerce, so as to better promote the development of e-commerce. Combine the development of e-commerce as well as the management system, etc. to improve the rules and regulations, protect the transaction information, timely handle the transaction data as well as funds on the network, and strengthen the legal construction to ensure the safety of e-commerce trade.
(3) Strengthen international exchange and cooperation
Actively participate in international exchanges, unify the import and export tariffs levied by e-commerce, actively innovate products, protect property rights, crack down on copycat products to prevent them from harming the trade market, absorb and learn from foreign experience and technology in exchange activities, and further promote the development and progress of domestic e-commerce.
Conclusion
The development of economic globalization has given international trade a good space for development, and the progress of the Internet also provides an important platform for e-commerce, and the environment of e-commerce is gradually improved, and e-commerce is actively carried out in international trade.